We hire your Founding GTM team.

GTM (go-to-market) recruitment is the specialist hiring of sales, marketing, customer success, and RevOps professionals for B2B SaaS companies. It covers Account Executives, SDRs, BDRs, Customer Success Managers, RevOps specialists, and GTM leaders from Head of Sales to CRO.

Most early-stage SaaS companies should hire their first dedicated salesperson once they have 5–10 paying customers and repeatable product-market fit signals. At Seed stage, founders typically carry the first sales motion before making a first commercial hire between £1M–£3M ARR. Hiring too early — before PMF — is the most common costly mistake.

An SDR (Sales Development Representative) typically handles inbound lead qualification — responding to people who've raised their hand. A BDR (Business Development Representative) focuses on outbound prospecting to target accounts. At early-stage SaaS startups, the roles are often combined, with the hire focused on building pipeline from scratch using both motions.

GTM People operates on a Talent as a Service (TaaS) model — a monthly or annual subscription giving you a dedicated talent partner without per-placement fees. For lower-volume hiring we also offer retained search, structured in thirds: on instruction, shortlist, and placement. TaaS clients making 3+ hires per year typically save 40–60% compared to traditional per-hire agency costs.

Working with GTM People, we typically deliver a first shortlist within five days. Without specialist support, most in-house teams take 60–90 days to hire. The biggest factors are comp-package competitiveness and clarity on the ideal candidate profile.

UK: a mid-market AE at Series A typically earns £55,000–£75,000 base with 50/50 OTE (£110,000–£150,000 total); London and enterprise sit at the higher end (£80,000–£100,000 base, OTE to £180,000+). US: expect roughly $120,000–$150,000 base with $240,000–$300,000 OTE for a comparable mid-market AE, higher in the Bay Area / New York and for enterprise. Under-paying by more than ~10% vs. market means you'll lose candidates at offer stage.

Yes — while GTM People is based in London, we place GTM talent globally. We regularly support SaaS companies hiring across EMEA (Germany, Netherlands, France), as well as US-based companies expanding into the UK and Europe. We can also help with US-based GTM hires for companies in the Americas.

All GTM People placements come with a 3-month replacement guarantee as standard — if the hire doesn't work out within the first 3 months, we'll rerun the search at no additional fee. Scaleup and Unicorn TaaS clients benefit from extended 6–12 month guarantee periods. The guarantee does not apply if fees are unpaid.