GTM People
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We hire your founding GTM team.

GTM People is the specialist recruitment partner for early-stage SaaS companies building their first go-to-market teams. From founding AEs to first sales leaders — we find the talent that turns traction into revenue.

Built by someone who's been in the seat.

GTM People was founded by Ian Harwood — a specialist GTM recruiter with over 20 years of experience placing sales, marketing, RevOps, and CS leaders across the UK and Europe.

"Revenue is a hiring problem. We fix it." — Ian Harwood, Founder

From brief to shortlist. Five days.

Day-one feasibility report. Five-day shortlist. Because your pipeline won’t wait. Every placement carries our 3-month replacement guarantee.

Seed to Series C. Based in London, placing globally.

London-based, placing globally — UK · US · EU, including remote roles.

Start a brief ↓ Browse open rolesOpen roles

Brief the hire. Get the answer.

Describe the hire and this board rewrites itself.

Roles in play

GTM People is the specialist recruitment partner for early-stage SaaS companies building their first go-to-market teams. From founding AEs to first sales leaders — we find the talent that turns traction into revenue.

Turn on JavaScript to see the live roles, salary band, fee and plan for your brief — or browse everything in the index below.

Built from the live gtm-people.com copy and 25 public roles — nothing invented.

  • 2,000+ GTM & Sales Placements
  • 20+ yrs Specialist Experience
  • 100+ SaaS & Tech Clients
  • 5 days to First Shortlist
  • 3-month replacement guarantee

Everything, one tap away

Specialisms ×9

What We Do — Every GTM hire, covered.

We specialise in placing go-to-market talent at SaaS companies from Seed through to Series C — the critical growth stage where the right hire changes everything.

    How it works 6 client steps · 4 candidate steps

    From brief to shortlist. Five days.

    At Seed to Series C, every week without the right person costs revenue. Our process is built for speed without cutting corners on quality.

    Open roles ×25 · Current GTM Opportunities

    All roles are confidential — company names are disclosed at shortlist stage. Apply once and we'll match you to relevant opportunities as they come in. Not seeing the right role? Register your interest →

    Filters on the live board: All Locations · London · Remote · Hybrid · Manchester · New York · San Francisco — All Role Types · Sales · Marketing · RevOps · Leadership · SDR / BDR · Customer Success — Stage: All Stages · Bootstrapped · Pre-Seed · Seed · Series A · Series B · Series C · Series D+ · PE Backed.

      About GTM People 4 pillars · 6 stats

      Built by someone who's been in the seat.

      Why TaaS? 5 vs 5

      Traditional recruitment has the wrong incentives.

      Talent as a Service — pricing 4 tiers

      Flexible recruitment built for startup economics.

      Choose a model that fits your hiring volume and budget — from a single founding hire to an ongoing talent partnership. Recruitment · Recruitment + Intelligence — Intelligence adds competitor watchlists, comp benchmarking & market reports — a flat +50% at every tier.

      Open the fee tile for your brief →

      2026 Salary Guide 6 roles

      What does GTM talent cost at your stage?

      UK market rates for B2B SaaS go-to-market roles. Ranges reflect Seed to Series C benchmarks — London-weighted, based on live placement data.

        Need a detailed benchmark for your specific role, stage, and geography? We'll send you a custom comp report. Request a Salary Benchmark →

        Common Questions ×8

        Everything you need to know about hiring GTM talent.

        Answers to the questions we get asked most often by founders and hiring managers at early-stage SaaS companies.

          Insights & Resources newsletter · quarterly report · 3 slots to wire

          GTM hiring intelligence for SaaS founders.

          To wire — live feed: latest article from the GTM Hiring Blog
          To wire — live feed: second article
          To wire — live feed: third article · View all articles →

          Free GTM hiring insights + report snippets in your inbox — one email a month, no spam. Get free insights →

          Want the full picture? Our Quarterly GTM Salary & Market Report goes deeper on UK & US comp, hiring trends and benchmarks — best price per quarter when you subscribe, or buy a single report. Register interest →

          Partners & Perks ×29

          The tools, training & services we trust to help you scale.

          We partner with best-in-class providers so our clients and candidates get preferential access, discounts and support — well beyond the placement itself.

          ★ FOUNDING PARTNER · FOR CANDIDATES — JobSearchBud — your job search, supercharged. Our own AI-powered CV and job-search tool. It sharpens your CV, tailors it to each role and helps you stand out and land faster — free for GTM People candidates. Visit JobSearchBud →

          All · For clients · For candidates — every partner is Live; each links out with Visit →.

            Founder Ian Harwood

            "Revenue is a hiring problem. We fix it."

            — Ian Harwood, Founder

            Get In Touch phone · email · LinkedIn

            Ready to build your GTM team?

            Tell us what you're building and what you need. We'll get back to you within one working day.

            Looking for a role? Register your details and we'll match you to relevant GTM opportunities as they come in — no spam, just relevant roles. Browse Open Roles →

            Tell us about your hiring need — First Name · Last Name · Company · Email · Funding Stage (Pre-Seed, Seed, Series A, Series B, Series C, Series D+, Bootstrapped, PE Backed) · What are you hiring? · Send Message →. We respond within one working day. No hard sell — just a conversation. Open the Next step tile →